Sometimes I feel like there aren’t enough words at my disposal to explain exactly how great a song is in a way that’s unique from my love for other songs. There’s something about “Could” by HOAX that makes me feel like I’m not doing it justice.

HOAX describe their sound as “empathy pop” and “the beautiful sound of sadness”, which I think might actually be… the most accurate genre description I’ve seen in recent memory. This song is beautiful but like… I feel like it *gets* me. There’s definitely a word in another language specifically made for the feeling when a piece of art understands you more than people do. I will spend my life searching for it.

This song was released by KIDinaKORNER (Alex Da Kid’s label) which was a fun bonus to notice in my deep dive. I’ve been a fan of pretty much everything they’ve ever released, starting back when I discovered X Ambassadors’ Love Songs Drug Songs back in 2013. So just knowing HOAX is a part of that family makes me feel like we’re going to witness some incredible things in the future.

If you want to listen to HOAX’s new track along with a bunch of other songs I think are cool right now, follow this playlist!


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